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The theatricalization of the Point of Sale:...

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TechSell, a subsidiary of GLOBE GROUPE, is an expert in commercial outsourcing in France. Since 2006, TechSell has been helping brands to sell better by deploying three main services: Outsourced Sales Forces, In-Store Activations & Trade Marketing and Merchandising & POS Services. Based on the model of the major American Shopper Marketing players, GLOBE Groupe is the first group in Europe that is entirely dedicated to Shopper and Sales, two historically separate market segments.

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